Paid Media Creative Previews

Mobile Banner (320×50)

SAMobile Banner (320×50) 1.15M impr · 0.09% CTR

Ad	CTR	Impressions	Clicks	Spend
Image10-Frozen-Display-scoutelveslove-320x50-49.jpgFrozen · 320x50	0.09%	242,038	229	$1,055.82
Image5-Spiderman-Display-heromodeon-320x50-84.jpgSpider-Man · 320x50	0.08%	225,415	186	$993.27
Image5-Mickey-Display-elfapproved-320x50-64.jpgMickey & Friends · 320x50	0.09%	178,707	159	$792.30
Image10-HP-Display-smallelf-59.jpgHarry Potter · n/a	0.09%	169,065	150	$735.70
Image10-Princess-Display-preorderyourdisney-320x50-79.jpgDisney Princess · 320x50	0.09%	122,112	106	$527.79
Image5-Princess-Display-preorderyourelfs-320x50-74.jpgDisney Princess · 320x50	0.09%	116,542	104	$510.83
Image10-HP-Display-smallelf-320x50-59.jpgHarry Potter · 320x50	0.08%	96,827	75	$435.31

No creatives match that search.

Desktop & Standard IAB

SADesktop & Standard IAB 667.2K impr · 0.12% CTR

Ad	CTR	Impressions	Clicks	Spend
Image8-Spiderman-Display-heromodeon-728x90-87.jpgSpider-Man · 728x90	0.16%	89,470	140	$341.56
Image3-HP-Display-wandsready-728x90-52.jpgHarry Potter · 728x90	0.16%	89,356	143	$338.43
Image8-Mickey-Display-shoptheiconic-728x90-67.jpgMickey & Friends · 728x90	0.15%	78,111	114	$310.57
Image8-Princess-Display-discoverdisney-728x90-77.jpgDisney Princess · 728x90	0.15%	68,546	104	$260.72
Image8-Frozen-Display-scoutelveslove-728x90-47.jpgFrozen · 728x90	0.17%	59,441	99	$221.26
Image3-Mickey-Display-elfapproved-728x90-62.jpgMickey & Friends · 728x90	0.17%	53,480	93	$196.86
Image7-Mickey-Display-shopscoutelf-300x250-66.jpgMickey & Friends · 300x250	0.04%	45,876	20	$223.18
Image7-Frozen-Display-magicwarmhugs-300x250-46.jpgFrozen · 300x250	0.07%	31,715	21	$155.29
Image7-Spiderman-Display-heromodeon-300x250-86.jpgSpider-Man · 300x250	0.06%	29,046	17	$142.78
Image3-Frozen-Display-magicwarmhugs-728x90-42.jpgFrozen · 728x90	0.13%	24,966	33	$100.42
Image2-Princess-Display-styleforscout-300x250-71.jpgDisney Princess · 300x250	0.06%	18,906	12	$92.88
Image7-Princess-Display-disneyprincessplay-300x250-76.jpgDisney Princess · 300x250	0.07%	16,144	11	$79.21
Image3-Princess-Display-scoutelfmagic-728x90-72.jpgDisney Princess · 728x90	0.13%	13,351	18	$53.20
Image2-Spiderman-Display-heromodeon-300x250-81.jpgSpider-Man · 300x250	0.03%	9,848	3	$48.43
Image4-HP-Display-wandsready-300x600-53.jpgHarry Potter · 300x600	0.00%	7,764	0	$38.75
Image9-Spiderman-Display-someoneheard-728x90-88.jpgSpider-Man · 728x90	0.02%	4,728	1	$23.58
Image1-HP-Display-smallelf-160x600-50.jpgHarry Potter · 160x600	0.00%	3,087	0	$15.36
Image4-Princess-Display-scoutelfmagic-300x600-73.jpgDisney Princess · 300x600	0.03%	3,072	1	$15.33
Image9-Mickey-Display-shoptheiconic-300x600-68.jpgMickey & Friends · 300x600	0.00%	3,038	0	$15.05
Image9-Frozen-Display-scoutelveslove-300x600-48.jpgFrozen · 300x600	0.04%	2,556	1	$12.74
Image4-Mickey-Display-elfapproved-300x600-63.jpgMickey & Friends · 300x600	0.04%	2,502	1	$12.50
Image9-Princess-Display-disneyprincesself-300x600-78.jpgDisney Princess · 300x600	0.00%	2,146	0	$10.70
Image4-Frozen-Display-magicwarmhugs-300x600-43.jpgFrozen · 300x600	0.00%	1,560	0	$7.78
Image6-Mickey-Display-shopscoutelf-160x600-65.jpgMickey & Friends · 160x600	0.00%	1,285	0	$6.29
Image6-Spiderman-Display-someoneheard-160x600-85.jpgSpider-Man · 160x600	0.00%	1,283	0	$6.39
Image1-Spiderman-Display-someoneheard-160x600-80.jpgSpider-Man · 160x600	0.00%	1,244	0	$6.19
Image1-Princess-Display-princessstyle-160x600-70.jpgDisney Princess · 160x600	0.00%	1,086	0	$5.40
Image6-Princess-Display-fairytalefashion-160x600-75.jpgDisney Princess · 160x600	0.00%	1,082	0	$5.38
Image1-Mickey-Display-elfapproved-160x600-60.jpgMickey & Friends · 160x600	0.00%	880	0	$4.39
Image1-Frozen-Display-magicwarmhugs-160x600-40.jpgFrozen · 160x600	0.00%	818	0	$4.06
Image6-Frozen-Display-scutelveslove-160x600-45.jpgFrozen · 160x600	0.00%	818	0	$4.07

No creatives match that search.

Mobile banner carries 63% of delivery at 0.09% CTR; leaderboard and standard units run 0.12%. Delivery is near-even across all five licensed properties. One unit carries no size token in its filename.

▶Summer Pre-Order · In-Stream Flight ● SERVED ON YOUTUBE

▶ Ad · elfontheshelf.com

🎄 Video2 · Can Your Elf Do This · GetNewThe Elf on the Shelf ✓ · top creative of the flight SUBSCRIBE

0impressions

0views

0%view rate

0%watched to end

Up next — every ad in the flight

0:18Video2 · Can Your Elf Do This · GetNew318,584 views · 57.97% view rate · $0.0079 CPV0:18Video1 · Can Your Elf Do This · AllNew249,706 views · 57.11% view rate · $0.0082 CPV 0:23Video3 YouTube Subscribers Horizontal1,587 views · 2.82% view rate · $0.2321 CPV0:27Video1 YouTube Subscribers Horizontal1,692 views · 3.20% view rate · $0.2045 CPV

Awareness — In-Stream

▶Awareness — In-Stream 986.8K impr · 57.59% view rate

Ad	View rate	Impressions	Views	Completed	CPV
Video2-CanYourElfDoThis-YouTube-GetNew.mp418-second cut	57.97%	549,574	318,584	74.42%	$0.0079
Video1-CanYourElfDoThis-YouTube-AllNew.mp418-second cut	57.11%	437,200	249,706	74.76%	$0.0082

No creatives match that search.

Subscriber Growth

▶Subscriber Growth 109.0K impr · 3.01% view rate

Ad	View rate	Impressions	Views	Completed	CPV
Video3 YouTube Subscribers Horizontal23-second cut	2.82%	56,200	1,587	35.13%	$0.2321
Video1 YouTube Subscribers Horizontal27-second cut	3.20%	52,803	1,692	32.96%	$0.2045

No creatives match that search.

The two 18-second awareness cuts carry 90% of impressions at a 57.59% view rate against 3.01% on subscriber growth — $0.0079 CPV versus $0.2321. Roughly three in four viewers finish the awareness cuts.

Promoted Pins

PPromoted Pins 498.0K impr · 0.13% CTR · 1,259 conversions

🎄

The Elf on the Shelf®

Summer Pre-Order board · 3 promoted pins

498.0K impressions654 pin clicks1,259 conversions

🎄★ TOP PINSavePROMOTEDAwareness Ad · After School Snacks · School REThe Elf on the Shelf · PromotedAfter School Snacks | School Recipes | Lunch Box Ideas | Kids Snacks | Elf on the Shelf Ideas🔗 www.elfontheshelf.com/blog/afterschool-snacks416,265 impr577 clicks1,116 conv0.14% CTR🎄SavePROMOTEDAlways On · Education · Elf Kits + IdeasEThe Elf on the Shelf · PromotedFor those summer days where you need extra entertaining ideas, create this “I'm Bored” jar from The Elf on the Shelf!🔗 elfontheshelf.com/blog/christmas-in-july-ideas81,755 impr77 clicks143 conv0.09% CTR🎄SavePROMOTEDBoost · Meet the Scout Elf Squad · 2025EThe Elf on the Shelf · PromotedDiscover Scout Elf Squad, the preschool series from The Elf on the Shelf Santaverse! Meet Shiver, Frostina, Snowdrop and Blizzard—each with a unique talent and heart full of kindness. Join the fun as they learn teamwork, friendship and festive cheer in every new adventure. Perfect for parents looking for heartwarming holiday shows for young children. Learn more about the series and meet the characters on our blog! #ScoutElfSquad #ElfontheShelf #PreschoolSeries #KidsHolidayShow🔗 youtube.com/@ElfOnTheShelf12 impr0 clicks0 conv0.00% CTR

Ad	CTR	Impressions	Pin clicks	Conversions	Spend
Awareness Ad | After School Snacks | School RPromoted pin	0.14%	416,265	577	1,116	$891.45
Always On - Education - Elf Kits + IdeasPromoted pin	0.09%	81,755	77	143	$191.27
Boost - Meet the Scout Elf Squad - 2025Promoted pin	0.00%	12	0	0	$0.00

No creatives match that search.

Three pins ran in the period. After School Snacks drove the majority of impressions and pin clicks, while Elf Kits + Ideas delivered strong conversions on a smaller footprint. Pin names arrive truncated from the connector.

Traffic & Conversion

♪Traffic & Conversion 4.68M impr · 0.94% CTR

Ad	CTR	Impressions	Clicks	CPC	Spend
Video2-TalkBubbles-TikTok-thinkthislookshard2 variants combined	0.83%	1,644,769	13,649	$0.38	$5,169.17
Video1-CanYourElfDoThis-TikTok-GetNew2 variants combined	0.87%	724,896	6,300	$0.38	$2,379.69
Video1-Frozen-TikTok-povyourelf-194 variants combined	1.03%	440,568	4,529	$0.35	$1,571.79
Video1-HP-TikTok-newobsession-204 variants combined	0.90%	431,421	3,879	$0.35	$1,370.86
Video1-Princess-TikTok-glowup-224 variants combined	1.01%	371,590	3,740	$0.36	$1,359.62
Video1-Spiderman-TikTok-newgear-234 variants combined	1.98%	306,375	6,060	$0.22	$1,353.31
Video1B-Mickey-TikTok-yourelfisobsessed-21B2 variants combined	1.01%	294,800	2,965	$0.30	$878.60
Video1-CanYourElfDoThis-TikTok-LevelUp2 variants combined	0.34%	171,355	586	$4.54	$2,658.80
Video2-TalkBubbles-TikTok-WorksForYouSingle variant	0.35%	163,854	575	$4.01	$2,304.71
Video1-Mickey-TikTok-yourelfisobsessed-212 variants combined	1.17%	129,662	1,521	$0.31	$469.81

No creatives match that search.

Always-On Follower Growth

♪Always-On Follower Growth 256.0K impr · $1,805 spend

Ad	Impressions	CPM	Spend
Always On - Lead Gen - Follower Growth - Instant NightmareFollows objective	160,820	$5.93	$953.24
Always On - Lead Gen - Follower Growth - POVFollows objective	80,515	$8.31	$668.95
Always On - Lead Gen - Follower Growth - Can Your Elf Do ThisFollows objective	14,659	$12.44	$182.42

No creatives match that search.

Spider-Man newgear leads engagement at 1.98% CTR on 306.4K impressions. Two concepts — TalkBubbles WorksForYou and CanYourElfDoThis LevelUp — sit above $4.00 CPC against roughly $0.35 across the rest of the set; both run a reach objective where clicks are not the optimisation goal. Follower-growth ads report impressions only. A/B variants are combined per concept.

Meta is the largest paid-social channel this campaign at 7.97M impressions and $55,481 spend, with a 5.22% CTR. Per-creative previews will populate once direct Meta access is connected.

This Google Ads account is video-weighted; the search-specific volume is modest (2,064 clicks). Shares the Google Ads integration with the YouTube tab.